Experience Innovation

More and more, healthcare organizations understand the value of designing unique and compelling experiences to build competitive differentiation. As a leader in service development and innovation in healthcare, GeigerBevolo has developed a proprietary process called Experience Mining©™ to help healthcare organizations apply innovative thinking in creating these experiences.

 

1. Experience Mapping

For those organizations looking to infuse experience development at a strategic level, GeigerBevolo offers Experience Mapping – a continual process for identifying and developing compelling and differentiated experiences across departments, services lines, or the entire organization. It includes:

  • leveraging vision, plans and strategies
  • exploring organization perspectives
  • listening to audiences
  • First Impression Audits
  • identifying opportunities for experience innovation

The result of Experience Mapping is the identification of opportunities for experience innovation, which leads to Reimagining and Developing those experiences.

2. Experience Reimagining

What consumer experiences are critical to the success of your organization? Which could provide a competitive edge? Which are ripe for innovation? Once consumer experiences are identified that have the potential to accelerate marketing results, GeigerBevolo will help the client reimagine that experience. How could the experience be redesigned to be compelling to core audiences? How could it be differentiated from any others provided in the market? Through conceptualization, creativity and collaboration, GeigerBevolo will work with your team to reimagine a new and better consumer experience using a mix of the following tools and processes:

  • consumer audits and audience profiling
  • mindmapping and brainstorming
  • collaborative sessions, inspiration kits and more

3. Experience Development

Innovation is more than just great ideas – it’s the application of those ideas in the real world to bring about success. GeigerBevolo has experience not just finding opportunities and reimagining new and better experiences, but bringing them to life with clients. From project management and facilitation to collaboration with clinical staff to marketing communications planning and execution, GeigerBevolo can help bring your experience innovation to market. Key elements include:

  • process and communication planning
  • prototyping; 360° modeling; infusing experience assets
  • testing, implementation and measurement