Articles & Opinions
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- The battle of the gold stars
- How Carol could change the healthcare market
- It’s time to Zag
- Revisiting the value of branding
- The Revolution Begins
- In our opinion: Kudos to Henry Ford for hiring Ritz-Carlton exec as hospital CEO
- Valuing Marketing and Innovation in Healthcare: One more reason it’s an uphill battle
- The Last in Line
- One Patient’s Experience
- What I learned at this year’s SHSMD annual conference
- Another key finding from our study of Twin Cities heart centers
- GBi column published on the value of design
- 3 Reasons Why Patient Satisfaction Surveys Are Not Enough
Book Reviews
- New book is must-have for healthcare marketers
- It’s time to Zag
- Book review: Surfing the Edge of Chaos
- Book review: What a book on entrepreneurship can teach healthcare marketers
- Book Review: Angel Customers & Demon Customers
Papers
- Pointing the Way: A look at new sources that are influencing how your patients choose care
- Competitive Differentiation Through Innovation
- The New Competition: What new entrants mean to traditional providers of healthcare
- Our First Impression: A study of the patient experience at Twin Cities heart centers
- Leading the Charge: How marketers can help shape the patient experience
- The Case for Unified Branding in Hospitals & Health Care Systems
Podcasts
Recent Dialogue
- Chris Bevolo to present at Iowa Hospital Association’s annual conference
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