GeigerBevolo Inc. 

Chris Bevolo will moderate “The Patient Centered Experience – Improving the Care Model” as part of the LifeScience Alley Annual Conference & Expo on Dec. 10, 2008 at the Minnesota Convention Center. The session will be held 2:15-3:45 p.m. as part of the conference’s “Innovation in Patient Care” track.

As the owner and president of GeigerBevolo, Inc., a Twin Cities firm nationally recognized as a thought-leader in healthcare branding, Bevolo believes healthcare providers need to move to a more consumer-centered approach to thrive in a changing market. He explains, “Market forces such as consumer-driven healthcare, increased competition and a new breed of industry influencers are combining to force healthcare providers to rethink their business models and redefine the marketing and branding strategies that allow them to compete.”

Bevolo moderates a panel of experts who will discuss innovative methods ranging from Web-based tools to provider-side approaches design to improve the patient experience and outcome. The panelists include David Herman, M.D., medical director of employee and community healthcare for the Mayo Clinic, and Marcia Miller, chief marketing officer for Carol, The Care Marketplace.

Conference keynote speakers will include Dr. Paul Keckley, executive director of the Deloitte Center for Health Solutions in Washington, D.C. and Dr. Peter Agre, professor and director at Johns Hopkins Malaria Research Institute, Bloomberg School of Public Health, and winner of the 2003 Nobel Prize in Chemistry.

Bevolo also has been a keynote speaker and a featured presenter on the topics of branding, innovation and the patient experience at healthcare conferences throughout the country. He is a returning speaker to LifeScience Alley Annual Conference & Expo. Based on last year’s figures, the conference is expected to draw together 1,500 life science leaders from 25 states and a dozen countries. Learn more at www.lifesciencealleyconference.org.

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Chris Bevolo opened the Minnesota Health Strategy and Communications Network’s (MHSCN’s) 2008 Summer Conference with a keynote presentation on July 16. Building upon the conference’s do-it-yourself theme, Bevolo discussed brand strategy as the blueprint for how an organization wants to brand itself for the future, and how to lay the groundwork for developing such blueprints.

As the owner and president of GeigerBevolo, Inc., a Twin Cities firm nationally recognized as a thought-leader in healthcare branding. Bevolo reported both the good news and the bad news on brand building in healthcare. He asked, “Why brand strategies are only embraced by 5-10% of hospitals and health systems today?” Addressing this question, he offered suggestions and cautions for building brands when the organization isn’t ready for a brand strategy.

Bevolo has been a keynote speaker and featured presenter on the topics of branding, innovation and the patient experience at healthcare conferences throughout the country. He also authored the 166-page book, “A Marketer’s Guide to Brand Strategy: Advanced techniques for healthcare organizations,” published in 2008 by HealthLeaders Media, as well as numerous articles and white papers.

Most recently, Bevolo published “Pointing the Way,” a paper examining these emerging influencers, why are they important, what impact are they having now and could have in the future, and ideas for monitoring and potentially “influencing the influencers.” He will draw from this paper at his upcoming presentation to Iowa Hospital Association’s 79th Annual Meeting.

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At the Iowa Hospital Association’s 79th Annual Meeting, Chris Bevolo, president of healthcare branding firm GeigerBevolo, Inc., will offer a thought-provoking look at new sources influencing how patients choose their healthcare providers.

According to Bevolo, consumer-driven healthcare continues to spread, and how consumers make healthcare decisions is changing. “As consumers are asked to spend more of their own money to receive care, they will consider the entire spectrum of value, from access and expertise to service, convenience, and price. As a result, they are turning to new sources for help,” says Bevolo.

He adds, “Organizations such as information providers, health and wellness firms, employers, and patient brokers have the potential to have great influence with consumers when it comes to healthcare decisions. And those responsible for marketing and branding at healthcare provider organizations must understand how to consider these audiences in their strategies.”

Bevolo’s presentation will draw from “Pointing the Way” a recently published white paper. The paper and presentation examine these emerging influencers, why are they important, what impact are they having now and could have in the future, and ideas for monitoring and potentially “influencing the influencers.”

GeigerBevolo has gained a national reputation as thought leaders in healthcare branding. Supporting this position, Bevolo authored the 166-page book, “A Marketer’s Guide to Brand Strategy: Advanced techniques for healthcare organizations,” published in 2008 by HealthLeaders Media. He also has published a number of articles and papers, served as a judge in local and regional design and marketing competitions, and has been a frequent presenter and featured conference speaker on the topics of innovation, patient experience, branding, strategic design and positioning.

Most recently, Bevolo spoke as the keynote presenter at “The Power of Impressions” 2008 Conference hosted by The Beryl Institute in Dallas; the annual marketing mini-conference for Benedictine Health System of Duluth, Minn.; at the Illinois Society of Healthcare Marketing and Public Relations’ annual conference; and at the Forum for Healthcare Strategists’ national conference.

The Iowa Hospital Association’s 79th Annual Meeting will be held Oct. 7-9, 2008 at the Des Moines Marriott Downtown. For details, please visit http://www.ihaonline.org/am/am1.shtml.

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GeigerBevolo president Chris Bevolo will be a featured speaker in a live webcast, Healthcare Branding: Advanced Strategies to Overcome Common Problems, on Thursday, May 29. The webcast, which takes place from 12:00 – 1:30 p.m. CST, is produced by HealthLeaders Media.

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As a presenter at “The Power of Impressions” 2008 Conference, Chris Bevolo, partner and director of client strategy at healthcare branding firm GeigerBevolo, Inc., will offer a thought-provoking look at new sources influencing how patients choose their care. Held March 26-28 in Dallas, the annual conference is hosted by The Beryl Institute, an organization dedicated to improving customer service in healthcare by defining best practices around all touch points in the continuum of a consumer’s healthcare experience.

According to Bevolo, consumer-driven healthcare continues to spread, and how consumers make healthcare decisions is changing. “As consumers are asked to spend more of their own money to receive care, they will consider the entire spectrum of value, from access and expertise to service, convenience, and price. As a result, they are turning to new sources for help.”

He adds, “Organizations such as information providers, health and wellness firms, employers, and patient brokers have the potential to have great influence with consumers when it comes to healthcare decisions. And those responsible for marketing and branding at healthcare provider organizations must understand how to consider these audiences in their strategies.”

Bevolo’s presentation will draw from “Outside Influencers: Who’s guiding your patients and why should you care?” a recently published white paper. The paper and presentation examine these emerging influencers, why are they important, what impact are they having now and could have in the future, and ideas for monitoring and potentially “influencing the influencers.”

GeigerBevolo has gained a national reputation as thought leaders in healthcare branding. Supporting this position, Bevolo has published a number of articles and papers, served as a judge in local and regional design and marketing competitions, and has been a frequent presenter and featured conference speaker on the topics of innovation, patient experience, branding, strategic design and positioning. Most recently, Bevolo spoke at the annual marketing mini-conference for Benedictine Health System of Duluth, Minn.; at the Illinois Society of Healthcare Marketing and Public Relations’ annual conference; and at the Forum for Healthcare Strategists’ national conference.

In addition to Bevolo, “The Power of Impressions” 2008 Conference will feature speakers from the Ritz-Carlton Leadership Center; Chuck Lauer, author, motivational speaker and former publisher of Modern Healthcare; Wayne Sensor, CEO for Alegent Health; Britt Berrett, CEO for Medical City Dallas; Lynne Cunningham, Studer Group coach; and Kristin Baird, author and principal for Baird Consulting.

The Beryl Institute is the research and educational arm of The Beryl Companies, which for 20 years has been the leading provider of outsourced customer interaction services in healthcare. The conference will be held at the Grand Hyatt DFW in Dallas. For more information about the conference, visit www.theberylinstitute.net/2008.

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Chris Bevolo, partner and director of client strategy at healthcare branding firm GeigerBevolo, Inc., will speak at the 2008 New Business Summit addressing design, advertising, interactive, and public relations firms. The three-day summit is hosted by ReCourses, Inc., which is led by management consultant David C. Baker.

Held Feb. 6-8, 2008 in Nashville, this is the Summit’s fifth year offering a mix of presentations, hands-on exploration, exercises and roundtables on positioning, marketing, and selling. Bevolo will share his experiences and advice on developing a thought leadership position that cultivates client relationships.

GeigerBevolo has gained a national reputation as thought leaders in healthcare branding. Supporting this position, Bevolo has published a number of articles and papers, served as a judge in local and regional design and marketing competitions, and has been a frequent presenter and featured conference speaker on the topics of innovation, patient experience, branding, strategic design and positioning.

Most recently, Bevolo spoke at the annual marketing mini-conference for Benedictine Health System of Duluth, Minn.; at the Illinois Society of Healthcare Marketing and Public Relations’ annual conference; and at the Forum for Healthcare Strategists’ national conference.

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Chris Bevolo presents the opening seminar at the annual marketing mini-conference for Benedictine Health System of Duluth, Minn. Bevolo begins the Nov. 8th agenda with a thought-provoking look at alternative audiences in healthcare. Healthcare marketing leaders focus primarily on two audiences — physicians and consumers — who represent the core decision-makers for how and where a patient receives care. Today, however, new audiences are emerging with the potential to disrupt this traditional approach. (more…)

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Chris Bevolo, partner and director of client strategy at GeigerBevolo, will speak at Illinois Society for Healthcare Marketing & Public Relations conference on October 19. He’ll discuss experience innovation and the iPod Mindset. Aimed at those charged with driving marketing and new business results in healthcare organizations, Bevolo’s “iPod Mindset” described a philosophy that leverages innovative thinking to create compelling and differentiated experiences for patients and other consumers of healthcare services.

Earlier this year, Bevolo spoke about innovative healthcare marketing at the Iowa Society of Healthcare Marketing and Public Relations’ annual conference and at the Forum for Healthcare Strategists’ national conference. Both events followed the release of GeigerBevolo’s paper, “Competitive Differentiation Through Innovation: How Healthcare Providers Can Build an Innovation Strategy.” Bevolo and representatives from two of the paper’s featured case study participants hosted a panel discussion and workshop on this topic at the Forum for Healthcare Strategists’ “Customer Based Marketing Strategies” conference in Orlando. The prior afternoon, Bevolo presented “The iPod Mindset: Innovation and the Patient Experience” in Ames, Iowa.

In June this year, Bevolo also shared healthcare marketing fables at the Minnesota Health Strategy & Communications Network’s (MHSCN’s) Summer Conference and on alternative approaches to brand research, is scheduled for June 15 at the South Dakota Association of Healthcare Organizations (SDAHO) summer conference.

“Developing successful marketing campaigns and breakthrough service innovation requires intimate understanding of the needs and wants of the customers you serve. But traditional means of assessing those needs - focus groups and surveys - often fall far short of providing valuable insight,” Bevolo reviews. SDAHO’s conference attendees learned how leading healthcare organizations are using newer methods, such as ethnography and metaphor-based interviews, to inform more powerful brand strategies.

MHSCN’s members enjoyed a fun, yet informative subject appropriately fitted with their conference’s “Once Upon a Time…” theme. This concept embraces the notion that all communicators are storytellers and to be effective, healthcare communicators must understand the role of the story in their culture, learn how to build a good narrative and develop proven techniques for reaching a wide-range of audiences.

Bevolo has been a keynote presenter and featured conference speaker on the topics of innovation, patient experience, branding, strategic design and positioning for Minnesota Health Strategy and Communications Network, Minnesota Medical Group Management Association, Nebraska Hospital Association, Public Relations Society of America’s Minnesota chapter, Wisconsin Forum for Healthcare Strategy, Fairview Health Services, The Beryl Institute, and other organizations. Bevolo has served as a judge in local and regional design and marketing competitions, and has published a number of articles and papers. He is a member of the Minnesota Hospital Association, Minnesota Health Strategies and Communications Network, and the Society for Healthcare Strategy & Market Development.

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Chris Bevolo, director of client strategy for GeigerBevolo, spoke about innovative healthcare marketing at the Iowa Society of Healthcare Marketing and Public Relations’ annual conference and at the Forum for Healthcare Strategists’ national conference.

Both events occurred in April and follow the release of GeigerBevolo’s newly published paper, “Competitive Differentiation Through Innovation: How Healthcare Providers Can Build an Innovation Strategy.” Bevolo and representatives from two of the paper’s featured case study participants hosted a panel discussion and workshop on this topic at the Forum for Healthcare Strategists’ “Customer Based Marketing Strategies” conference. The afternoon session took place in Orlando, April 24th. (more…)

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Chris Bevolo, director of client strategy for healthcare marketing firm GeigerBevolo, will speak to Fairview Health Services on new competitive threats and to the Public Relations Society of America’s (PRSA’s) Minnesota chapter on truth-based branding.

A leader in clinical excellence and innovation, Fairview has invited Bevolo to speak to its clinic administrators on Nov. 29 on new competitors in the healthcare provider arena. “Healthcare providers have to break free of their previous constraints and traditional mindsets. Those actively seeking new ways to deliver care, and better serve the healthcare consumer, will be the ones to emerge as the industry’s new leaders,” previews Bevolo. (more…)

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