GeigerBevolo Inc. 

After the provocative morning session on Thursday from Andrew Keen, things got back to normal with healthcare marketing sessions galore. Amy Davis, chair of the Brand Team at Mayo Clinic, delved into how that organization strived to have all employees across its system drive the brand promise. She said “Mayo Clinic is created every day, by every employee, in every interaction with every patient.” Then astutely said, “It’s that simple, and that difficult.” (more…)

Posted in Social Networking, Miscellaneous | 1 Comment »

1) Bix, the restaurant we ate at last night with our friends from Allegiance Health and BrandActive. A jazzy supper club with an entrance tucked down an alley somewhere in downtown San Francisco, the food was excellent and the speak-easy ambiance perfect. I am the furthest thing from a food critic, but the Ceviche was unbelievable.

(more…)

Posted in Social Networking, Interactive, Blogroll, Uncategorized | No Comments »

I’ve been a gamer for as long as I can remember. I clearly recall the night my father brought home Pong and hooked it up to a tiny black & white television set. At the time (circa 1980), we lived a tiny rented farmhouse with no cable and limited network reception. This device finally gave our TV a purpose. My brother and I sat in front of that thing for hours whacking a giant pixel back and forth — ahhhh, memories. Little did I know, this new medium would become a vehicle for exposing me to targeted messaging from companies I actually cared about. I certainly had no idea it would become a venue for receiving personal healthcare advice. (more…)

Posted in Social Networking, Marketing, Interactive, Innovation | No Comments »

How many times have you tweeted for your organization today? Once? Twice? Not at all? I’m going to go out on a limb and bet 99.9 percent of healthcare marketers have not tweeted for their organization… ever. Do you know what it means to tweet? No? Could I squeeze more questions in one paragraph? Maybe.

(more…)

Posted in Social Networking, Marketing, Interactive | 2 Comments »