GeigerBevolo Inc. 

Join a Twin Cities agency that’s building a national reputation for thought leadership in healthcare branding. GeigerBevolo Inc. is looking for an entry-level office assistant who has the ability to support the company with general office administration while also helping with project coordination, execution, marketing and filing systems. Strong organizational and communication skills are essential. A bachelor’s degree is preferred; previous experience with marketing/advertising or office/administration and experience with Mac systems required.

We offer a competitive salary and benefits package, and a collaborative environment where your ideas and contributions make a difference.

Join a firm that’s making a splash in the vibrant and rewarding healthcare industry (find out more about us by visiting www.geigerbevolo.com). Email cover letter, resume and salary history to info@geigerbevolo.com – please use “ADM08” in subject line of email. No phone calls please.

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As a presenter at “The Power of Impressions” 2008 Conference, Chris Bevolo, partner and director of client strategy at healthcare branding firm GeigerBevolo, Inc., will offer a thought-provoking look at new sources influencing how patients choose their care. Held March 26-28 in Dallas, the annual conference is hosted by The Beryl Institute, an organization dedicated to improving customer service in healthcare by defining best practices around all touch points in the continuum of a consumer’s healthcare experience.

According to Bevolo, consumer-driven healthcare continues to spread, and how consumers make healthcare decisions is changing. “As consumers are asked to spend more of their own money to receive care, they will consider the entire spectrum of value, from access and expertise to service, convenience, and price. As a result, they are turning to new sources for help.”

He adds, “Organizations such as information providers, health and wellness firms, employers, and patient brokers have the potential to have great influence with consumers when it comes to healthcare decisions. And those responsible for marketing and branding at healthcare provider organizations must understand how to consider these audiences in their strategies.”

Bevolo’s presentation will draw from “Outside Influencers: Who’s guiding your patients and why should you care?” a recently published white paper. The paper and presentation examine these emerging influencers, why are they important, what impact are they having now and could have in the future, and ideas for monitoring and potentially “influencing the influencers.”

GeigerBevolo has gained a national reputation as thought leaders in healthcare branding. Supporting this position, Bevolo has published a number of articles and papers, served as a judge in local and regional design and marketing competitions, and has been a frequent presenter and featured conference speaker on the topics of innovation, patient experience, branding, strategic design and positioning. Most recently, Bevolo spoke at the annual marketing mini-conference for Benedictine Health System of Duluth, Minn.; at the Illinois Society of Healthcare Marketing and Public Relations’ annual conference; and at the Forum for Healthcare Strategists’ national conference.

In addition to Bevolo, “The Power of Impressions” 2008 Conference will feature speakers from the Ritz-Carlton Leadership Center; Chuck Lauer, author, motivational speaker and former publisher of Modern Healthcare; Wayne Sensor, CEO for Alegent Health; Britt Berrett, CEO for Medical City Dallas; Lynne Cunningham, Studer Group coach; and Kristin Baird, author and principal for Baird Consulting.

The Beryl Institute is the research and educational arm of The Beryl Companies, which for 20 years has been the leading provider of outsourced customer interaction services in healthcare. The conference will be held at the Grand Hyatt DFW in Dallas. For more information about the conference, visit www.theberylinstitute.net/2008.

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Chris Bevolo, partner and director of client strategy at healthcare branding firm GeigerBevolo, Inc., will speak at the 2008 New Business Summit addressing design, advertising, interactive, and public relations firms. The three-day summit is hosted by ReCourses, Inc., which is led by management consultant David C. Baker.

Held Feb. 6-8, 2008 in Nashville, this is the Summit’s fifth year offering a mix of presentations, hands-on exploration, exercises and roundtables on positioning, marketing, and selling. Bevolo will share his experiences and advice on developing a thought leadership position that cultivates client relationships.

GeigerBevolo has gained a national reputation as thought leaders in healthcare branding. Supporting this position, Bevolo has published a number of articles and papers, served as a judge in local and regional design and marketing competitions, and has been a frequent presenter and featured conference speaker on the topics of innovation, patient experience, branding, strategic design and positioning.

Most recently, Bevolo spoke at the annual marketing mini-conference for Benedictine Health System of Duluth, Minn.; at the Illinois Society of Healthcare Marketing and Public Relations’ annual conference; and at the Forum for Healthcare Strategists’ national conference.

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Healthcare branding firm GeigerBevolo, Inc. has completed the development of a new corporate identity for Brookings Health System of Brookings, S.D. The new identity system earned unanimous approval from the organization’s Board of Trustees, and included a new logomark, identity system, tagline, signage and more. (more…)

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Healthcare branding firm GeigerBevolo, Inc. hired two staff members: Jackie Ritacco as an account coordinator and Kathy Parker Bruce as a designer. (more…)

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MINNEAPOLIS — Earning a perfect score in the national 2007 Aster Awards Competition, healthcare branding firm GeigerBevolo, Inc.’s work for LifeSource’s “The List” promotional campaign was recognized with a Judge’s Choice Award.

Selected from more than 2,500 entries, GeigerBevolo was one of only eight to receive a Judge’s Choice Award. These winners will appear in the June issue of Marketing Healthcare Today as the country’s best examples in healthcare and medical marketing.

GeigerBevolo created “The List” campaign to launch www.DonateLifeMN.org, Minnesota’s first online registry of future organ and tissue donors. Maximizing the impact of a modest budget, the campaign’s provocative, two-phase teaser-and-reveal approach introduced and drove traffic to the website and motivated visitors to register as future donors.

The Annual Healthcare Advertising Awards and the Minnesota Health Strategy and Communications Network’s Beacon Awards also have honored “The List” campaign. The Aster Awards is hosted by Creative Images, Inc., an internationally recognized firm that has specialized in strategic healthcare marketing for more than 14 years. A complete list of winners appears at www.asterawards.com.

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Healthcare branding firm GeigerBevolo, Inc.’s work for LifeSource’s “The List” promotional campaign was honored with a Gold Award at the 24th Annual Healthcare Advertising Awards. GeigerBevolo was selected for their outstanding creativity from more than 4,300 entries from every state and multiple countries submitted to this oldest and largest advertising awards competition of its kind. Recognized in the healthcare institutions category, “The List” campaign launched www.DonateLifeMN.org, Minnesota’s first online registry of future organ and tissue donors.

To introduce this website and drive traffic to it, while maximizing the impact of a modest budget, GeigerBevolo took a provocative, two-phase teaser-and-reveal approach to motivate potential donors into taking action. During the first month of the campaign, LifeSource experienced a 55% increase in registered new donors compared with the prior month’s registrations, and an 88% increase in donor registrations compared with the previous May.

“We were impressed by GeigerBevolo’s client-centered and creative approach to healthcare marketing,” says Susan Mau Larson, APR, director of public affairs with LifeSource. “As a true partner, they presented ideas and advice that provided forward momentum, but didn’t pressure us. They helped us build a campaign that was edgier than we might have otherwise created, which helped us build buzz about the product and ultimately cut through the clutter and reach our audience.”

The Annual Healthcare Advertising Awards is sponsored by Healthcare Marketing Report and judged by a national panel for creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact. Only 38 award winners were from Minnesota healthcare organizations.

Please visit www.hmrpublicationsgroup.com for more details.

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Healthcare marketing firm GeigerBevolo, Inc. continues its advocacy and leadership in the competitive world of healthcare with the release of a newly published paper, “Competitive Differentiation Through Innovation: How Healthcare Providers Can Build an Innovation Strategy.” (more…)

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Chris Bevolo, director of client strategy for GeigerBevolo, spoke about innovative healthcare marketing at the Iowa Society of Healthcare Marketing and Public Relations’ annual conference and at the Forum for Healthcare Strategists’ national conference.

Both events occurred in April and follow the release of GeigerBevolo’s newly published paper, “Competitive Differentiation Through Innovation: How Healthcare Providers Can Build an Innovation Strategy.” Bevolo and representatives from two of the paper’s featured case study participants hosted a panel discussion and workshop on this topic at the Forum for Healthcare Strategists’ “Customer Based Marketing Strategies” conference. The afternoon session took place in Orlando, April 24th. (more…)

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GeigerBevolo will be moving our office to a brand new space at the end of December, ending our run of nearly 12 years at 322 First Avenue North. (more…)

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