1) Bix, the restaurant we ate at last night with our friends from Allegiance Health and BrandActive. A jazzy supper club with an entrance tucked down an alley somewhere in downtown San Francisco, the food was excellent and the speak-easy ambiance perfect. I am the furthest thing from a food critic, but the Ceviche was unbelievable.
On June 20, Foote Health System of Jackson, Mich., became Allegiance Health. Behind the scenes, GeigerBevolo worked extensively with the organization to develop this new brand identity.
GeigerBevolo began name exploration and logo development more than a year ago, in anticipation of the organization’s 90th anniversary. GeigerBevolo also helped develop a brand hierarchy and nomenclature system that emphasized simplicity and a patient-perspective across the system’s many facility sites, clinics and services.
A locally owned and locally governed health system, Allegiance Health serves the south central Michigan region near Lansing. Its 411-bed system features a full range of inpatient and outpatient services, state-of-the-art surgery facilities, a 20-bed Heart Center, an outpatient surgery center for same-day procedures, a new hospice residence and recently renovated Emergency Department.
To ensure consist application of the organization’s new name and identity, GeigerBevolo helped create an online guide for brand standards. The healthcare branding firm also designed many of Allegiance Health’s communications elements such as stationery, brochures, newsletters, vehicle graphics, building signage and a new Web site.
Special care was given to announcing the new brand identity to the community. A teaser and reveal campaign was used to help build excitement for both internal and external audiences, followed by a public campaign paying tribute to the heritage of the organization. Campaign components included television, print and radio advertising, a video program, a community benefit report, and more. To view the new Web site and video, please visit www.allegiancehealth.org.
Most hospitals and healthcare systems undoubtedly use a clipping service — someone to monitor the media and send “clippings” when the organization appears in a paper or other media outlet. While important, hopefully this isn’t the only way healthcare marketers “listen” to the word on the street. What the media has to say is one thing. What patients, visitors, employees and partners have to say is another. (more…)
I’ve been a gamer for as long as I can remember. I clearly recall the night my father brought home Pong and hooked it up to a tiny black & white television set. At the time (circa 1980), we lived a tiny rented farmhouse with no cable and limited network reception. This device finally gave our TV a purpose. My brother and I sat in front of that thing for hours whacking a giant pixel back and forth — ahhhh, memories. Little did I know, this new medium would become a vehicle for exposing me to targeted messaging from companies I actually cared about. I certainly had no idea it would become a venue for receiving personal healthcare advice. (more…)
How many times have you tweeted for your organization today? Once? Twice? Not at all? I’m going to go out on a limb and bet 99.9 percent of healthcare marketers have not tweeted for their organization… ever. Do you know what it means to tweet? No? Could I squeeze more questions in one paragraph? Maybe.
GeigerBevolo president Chris Bevolo will be a featured speaker in a live webcast, Healthcare Branding: Advanced Strategies to Overcome Common Problems, on Thursday, May 29. The webcast, which takes place from 12:00 – 1:30 p.m. CST, is produced by HealthLeaders Media.
Chris Bevolo, partner and director of client strategy at healthcare branding firm GeigerBevolo, Inc., will speak at the 2008 New Business Summit addressing design, advertising, interactive, and public relations firms. The three-day summit is hosted by ReCourses, Inc., which is led by management consultant David C. Baker.
Held Feb. 6-8, 2008 in Nashville, this is the Summit’s fifth year offering a mix of presentations, hands-on exploration, exercises and roundtables on positioning, marketing, and selling. Bevolo will share his experiences and advice on developing a thought leadership position that cultivates client relationships.
GeigerBevolo has gained a national reputation as thought leaders in healthcare branding. Supporting this position, Bevolo has published a number of articles and papers, served as a judge in local and regional design and marketing competitions, and has been a frequent presenter and featured conference speaker on the topics of innovation, patient experience, branding, strategic design and positioning.
Most recently, Bevolo spoke at the annual marketing mini-conference for Benedictine Health System of Duluth, Minn.; at the Illinois Society of Healthcare Marketing and Public Relations’ annual conference; and at the Forum for Healthcare Strategists’ national conference.
MINNEAPOLIS — Earning a perfect score in the national 2007 Aster Awards Competition, healthcare branding firm GeigerBevolo, Inc.’s work for LifeSource’s “The List” promotional campaign was recognized with a Judge’s Choice Award.
Selected from more than 2,500 entries, GeigerBevolo was one of only eight to receive a Judge’s Choice Award. These winners will appear in the June issue of Marketing Healthcare Today as the country’s best examples in healthcare and medical marketing.
GeigerBevolo created “The List” campaign to launch www.DonateLifeMN.org, Minnesota’s first online registry of future organ and tissue donors. Maximizing the impact of a modest budget, the campaign’s provocative, two-phase teaser-and-reveal approach introduced and drove traffic to the website and motivated visitors to register as future donors.
The Annual Healthcare Advertising Awards and the Minnesota Health Strategy and Communications Network’s Beacon Awards also have honored “The List” campaign. The Aster Awards is hosted by Creative Images, Inc., an internationally recognized firm that has specialized in strategic healthcare marketing for more than 14 years. A complete list of winners appears at www.asterawards.com.
Eighty percent of American internet users, or some 113 million adults, have searched for information on at least one of seventeen health topics. Most internet users start at a general search engine when researching health and medical advice online. Just 15% of health seekers say they “always” check the source and date of the health information they find online, while another 10% say they do so “most of the time.” Fully three-quarters of health seekers say they check the source and date “only sometimes,” “hardly ever,” or “never,” which translates to about 85 million Americans gathering health advice online without consistently examining the quality indicators of the information they find. Most health seekers are pleased about what they find online, but some are frustrated or confused. (more…)
…like any evolving technology, accessing the Internet has hardly been a smooth ride for the blind. Some sites can be difficult to navigate, particularly if they contain relatively few text links and rely more on graphics and other visual elements that screen-reading software such as Jaws can’t interpret. That’s why the NFB, an organization that represents blind people, is suing Target Corp., saying that its Web site is inaccessible to blind Internet users. (more…)