Healthcare branding firm GeigerBevolo, Inc. has completed the development of a new corporate identity for Brookings Health System of Brookings, S.D. The new identity system earned unanimous approval from the organization’s Board of Trustees, and included a new logomark, identity system, tagline, signage and more. (more…)
Healthcare branding firm GeigerBevolo, Inc. hired two staff members: Jackie Ritacco as an account coordinator and Kathy Parker Bruce as a designer. (more…)
MINNEAPOLIS — Earning a perfect score in the national 2007 Aster Awards Competition, healthcare branding firm GeigerBevolo, Inc.’s work for LifeSource’s “The List” promotional campaign was recognized with a Judge’s Choice Award.
Selected from more than 2,500 entries, GeigerBevolo was one of only eight to receive a Judge’s Choice Award. These winners will appear in the June issue of Marketing Healthcare Today as the country’s best examples in healthcare and medical marketing.
GeigerBevolo created “The List” campaign to launch www.DonateLifeMN.org, Minnesota’s first online registry of future organ and tissue donors. Maximizing the impact of a modest budget, the campaign’s provocative, two-phase teaser-and-reveal approach introduced and drove traffic to the website and motivated visitors to register as future donors.
The Annual Healthcare Advertising Awards and the Minnesota Health Strategy and Communications Network’s Beacon Awards also have honored “The List” campaign. The Aster Awards is hosted by Creative Images, Inc., an internationally recognized firm that has specialized in strategic healthcare marketing for more than 14 years. A complete list of winners appears at www.asterawards.com.