GBi taps top trend resource Iconoculture
GeigerBevolo has engaged Iconoculture, a recognized leader in consumer trend research, to access the company’s powerful Web-based data resource. The award-winning company, which has been featured in dozens of publications across the U.S., uses an observational methodology to deliver a steady stream of fresh, fertile consumer insights, keeping clients on top of the consumer movements, trends and market facts that affect business.
“As a firm focused exclusively in healthcare, we’ve come to know consumers well in their role as healthcare consumers,” says agency president Chris Bevolo. “Having access to Iconoculture’s proprietary research and trend analysis will allow us to better understand how shifts in the market and culture outside of healthcare will impact our clients, healthcare providers.”
Iconoculture explores consumer trends and data in a number of different ways, such as by industry (e.g. health/beauty, transportation), demographic (e.g. Millennials, Boomers), multicultural (e.g. U.S. Latinos, African Americans). The firm also looks at various levels of consumer trends and research, such as “macrotrends” that impact all consumers differently depending on their specific situation. For example, says Bevolo, Iconoculture has identified the “Ready, set, go!”™ macrotrend, which they describe as “Innovation plus convenience: the seamless combination is the ultimate answer to soothing the roaring demands of stressed-out consumers.”
“Clearly, mini-clinics are one product of this type of trend,” says Bevolo. “In what other ways could healthcare providers leverage this trend among consumers? Understanding the motivations and reasons behind these ideas will help us answer that question for our clients.”
For more information on Iconoculture, visit iconoculture.com.