GBi owners part ways
After nearly 13 years as co-owners of healthcare branding firm GeigerBevolo, founders Scott Geiger and Chris Bevolo have ended their formal partnership. Bevolo purchased Geiger’s share of the firm and will retain ownership of GeigerBevolo, while Geiger has initial plans to work as an independent designer and consultant. The company’s mission, focus in healthcare and service offerings will remain the same, and at this time the company name will remain GeigerBevolo
“It’s been a terrific run for us – we’ve had so many successes, and impacted so many organizations with our work over the years,” said Bevolo. “It was just the right time for both of us to move in different directions, though we’ll continue to collaborate on branding efforts for some time to come.”
Both Bevolo and Geiger are excited to continue working together on an ongoing basis. Moving forward, Bevolo said he fully expects to engage Geiger for brand identity projects, design and more.
“Scott is one of the most talented designers in the country, and I can’t think of anyone I’d rather have developing corporate identities, patient experiences or corporate collateral,” Bevolo said.
Geiger said that he looks forward to exploring a number of opportunities, while working both with GeigerBevolo and other clients, in and out of healthcare. “I’m really looking forward to reenergizing, exploring new opportunities, taking on new challenges. At the same time, I’ll continue to enjoy working with Chris, his staff and GeigerBevolo’s clients.” He added, “We’ve forged some terrific relationships over the years, so it will be great to keep those flourishing.”
Bevolo and Geiger founded the firm in 1995, initially providing creative services to clients in a number of industries, with notable clients including Hallmark and State Farm Insurance. In 2003, the firm began working exclusively with clients in the healthcare field, providing brand identity, brand embodiment and brand promotion services. During the past five years, GeigerBevolo has become a recognized thought-leader in healthcare branding.
This year, Bevolo authored the book A Marketer’s Guide to Brand Strategy: Advanced Techniques for Healthcare Organizations, published by HealthLeaders Media. He is a frequent speaker on the topics of branding, service innovation, experience design, and is the author of numerous white papers and industry articles. GeigerBevolo’s work has appeared in dozens of publications, and the firm has received numerous awards, including the 2002 Integrity Award, sponsored by the Better Business Bureau of Minnesota and North Dakota.