Bevolo to participate in webcast on branding
GeigerBevolo president Chris Bevolo will be a featured speaker in a live webcast, Healthcare Branding: Advanced Strategies to Overcome Common Problems, on Thursday, May 29. The webcast, which takes place from 12:00 – 1:30 p.m. CST, is produced by HealthLeaders Media.
The webcast is based on a book authored by Bevolo and released earlier this year, A Marketer’s Guide to Brand Strategy: Advanced Techniques for Healthcare Organizations. The 90-minute program, developed for senior healthcare provider executives, will focus on critical steps in the process of developing a brand strategy, including:
- identifying internal participants
- gauging the existing brand
- developing core elements of the brand strategy
Bevolo will be joined in the program by Angela Stefaniu, vice president, marketing and business development for Northwest Community Hospital in Arlington Heights, IL; and Tom Comes, director of marketing and public relations at Borgess Health in Kalamazoo, MI. Both Angela’s and Tom’s organizations are featured as case studies in the book, and they will lend their experiences in developing brand strategy to the discussion.
To register for the webcast, visit HealthLeadersMedia.com, or call 1-800-753-0131 and mention source code EW68451B. A CD of the program can also be purchased through HealthLeaders Media.