Podcast: GBi discusses the future of brand advertising in healthcare
In this 17-minute podcast, GBi discusses the future of brand advertising in healthcare.
A recent BusinessWeek article, “Struggles of a Madman,” states:
For most of the 20th century the so-called creatives ruled the industry. They didn’t worry about where or how an ad ran. They didn’t analyze market niches. They were about Big Ideas that would connect a brand, emotionally, with millions of consumers.
Today, you might say, the Small Idea is ascendant. Ads are targeted at individuals or communities of consumers. That’s because the media universe is so fragmented–into blogs, social networks, television, magazines, and so on–that finding the right medium is fast becoming more important than the message itself.
Tune in as the crew at GBi questions how this applies to the healthcare industry. Leave us your feedback below.
Podcast: The future of brand advertising in healthcare [17:34m]: Play Now | Play in Popup | Download (121)