http://geigerbevolo.com/2007/03/27/deifying-innovation/ A healthcare marketing firm Mon, 13 Oct 2008 08:15:12 +0000 http://wordpress.org/?v=2.2.1 http://geigerbevolo.com/2007/03/27/deifying-innovation/#comment-790 MaRS Blog - Innovation and Commercialization in Canada » Blog Archive » Today’s Picks: Innovation, with a capital “I” Wed, 29 Aug 2007 19:06:59 +0000 http://geigerbevolo.com/2007/03/27/deifying-innovation/#comment-790 [...] This blog from GeigerBevolo is a fantastic review of what has happened to Innovation since becoming the big thing in business over the past couple of years — both the word and the concept. There are many companies who have failed entirely to adopt the concept and yet have endorsed the word profoundly — at least as an advertising slogan. Have a read. [...] […] This blog from GeigerBevolo is a fantastic review of what has happened to Innovation since becoming the big thing in business over the past couple of years — both the word and the concept. There are many companies who have failed entirely to adopt the concept and yet have endorsed the word profoundly — at least as an advertising slogan. Have a read. […]

]]> http://geigerbevolo.com/2007/03/27/deifying-innovation/#comment-760 Mike Bales Tue, 28 Aug 2007 15:29:56 +0000 http://geigerbevolo.com/2007/03/27/deifying-innovation/#comment-760 Fantastic observation. It would be humorous, the number of people that bandy about the latest business buzz-word as part of their advertising slogan - kind of like jumping on the bandwagon of the latest popular cause, whether it has any relevance to your business or not (see Roger Martin's article on 'The Virtue Matrix') - except that it can damage what is in essence a fundamentally necessary feature of successful business. By the way, Mystic Tan, Inc., owns the US Trademark on the term 'Innovation' - I wonder how innovative they are? Fantastic observation. It would be humorous, the number of people that bandy about the latest business buzz-word as part of their advertising slogan - kind of like jumping on the bandwagon of the latest popular cause, whether it has any relevance to your business or not (see Roger Martin’s article on ‘The Virtue Matrix’) - except that it can damage what is in essence a fundamentally necessary feature of successful business. By the way, Mystic Tan, Inc., owns the US Trademark on the term ‘Innovation’ - I wonder how innovative they are?

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