GeigerBevolo Inc. 

For more than a year, we have been pushing innovation as a key to competitive differentiation for healthcare providers, focusing on the creation of unique and compelling experiences. (See “Defining Market Moving Innovation” for the latest installment). And from what we hear at conferences, client meetings and in other conversations, the idea of innovation is a compelling one to all of you fighting the healthcare marketing fight. The problem comes in moving from the place of idea to one of action. And unfortunately, experience innovation (or service innovation, put another way) still isn’t a primary driver of marketing strategies. The reasons we hear are many. But perhaps the most consistent reason we hear sounds something like this: “Look, we can’t even get our service delivery to a satisfactory level. How can we try to create unique or compelling experiences when we can’t get the basic stuff down right?” (more…)

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GeigerBevolo will be moving our office to a brand new space at the end of December, ending our run of nearly 12 years at 322 First Avenue North. (more…)

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Recently, I was talking to a colleague who serves healthcare marketers and we were discussing the dramatic changes we saw related to new consumers, new competitors and more. I talked about our belief that innovation is a key to provider organizations moving ahead in their markets and wondered if he could help me find examples of organizations that were approaching innovation in a significant way so we could profile them in an upcoming paper. He hesitated then asked what I meant by innovation. I of course said, “Well, you know, innovation.” (more…)

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HealthPartners, a health system based in the Twin Cities, recently announced the designation of a new “change” clinic in January. According to an October 30 article in the Minneapolis-St. Paul Business Journal, the clinic (named the Δ Clinic, or “delta” clinic, after the mathematical symbol for change) will used as an experimentation site to test ideas for quality improvement. The article goes on to say that HealthPartners already conducts pilot studies at its more than 30 clinics around the Twin Cities for ideas it plans to implement, but the Δ Clinic will have a different goal. (more…)

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GeigerBevolo, Inc. has been hired to provide healthcare marketing services for Children’s Hospitals and Clinics of Minnesota.

With 326 staffed hospital beds and services available in all major pediatric specialties, Children’s is the largest children’s healthcare organization in the upper Midwest and the eighth largest in the United States. While its staff serves thousands of the region’s sick children each year, they also strive to keep children well and to prevent illness and injury. (more…)

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Chris Bevolo, director of client strategy for healthcare marketing firm GeigerBevolo, will speak to Fairview Health Services on new competitive threats and to the Public Relations Society of America’s (PRSA’s) Minnesota chapter on truth-based branding.

A leader in clinical excellence and innovation, Fairview has invited Bevolo to speak to its clinic administrators on Nov. 29 on new competitors in the healthcare provider arena. “Healthcare providers have to break free of their previous constraints and traditional mindsets. Those actively seeking new ways to deliver care, and better serve the healthcare consumer, will be the ones to emerge as the industry’s new leaders,” previews Bevolo. (more…)

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Eighty percent of American internet users, or some 113 million adults, have searched for information on at least one of seventeen health topics. Most internet users start at a general search engine when researching health and medical advice online. Just 15% of health seekers say they “always” check the source and date of the health information they find online, while another 10% say they do so “most of the time.” Fully three-quarters of health seekers say they check the source and date “only sometimes,” “hardly ever,” or “never,” which translates to about 85 million Americans gathering health advice online without consistently examining the quality indicators of the information they find. Most health seekers are pleased about what they find online, but some are frustrated or confused. (more…)

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An article in the October 30 issue of BusinessWeek looks at a recent effort by Ford Motors to create marketing messages around honesty. And they mean honest. The effort includes video snippets shot by Ford, and posted on their web site www.fordboldmoves.com, that are painfully honest about the struggling automaker. One video features an analyst explaining why he’s rated Ford stock as a “sell.” Another features a Ford critic from the Rainforest Action Network saying, “Ford has the worst fuel efficiency record of any automaker in America.” Again, these aren’t independent web sites or blogs railing on Ford, this is Ford railing on Ford. (more…)

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…like any evolving technology, accessing the Internet has hardly been a smooth ride for the blind. Some sites can be difficult to navigate, particularly if they contain relatively few text links and rely more on graphics and other visual elements that screen-reading software such as Jaws can’t interpret. That’s why the NFB, an organization that represents blind people, is suing Target Corp., saying that its Web site is inaccessible to blind Internet users. (more…)

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In this 16-minute podcast (mp3), GBi discusses “authentic marketing,” a buzzterm recently featured in Businessweek. Can organizations make promises before they are ready to deliver? (more…)

 

 Podcast: Authentic Marketing [16:28m]: Play Now | Play in Popup | Download (56)

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