From the computerworld.com article, iPhones trickle into the enterprise:
I have nothing against iPhone. It’s great,” says Manjit Singh, CIO at Chiquita Brands International Inc. “But we’re a BlackBerry shop, and I don’t think iPhone brings anything new to the table. It has a great user experience, but that’s all.
I think the Geico caveman said it best when he said, “Uhhhh, what?!”
Most hospitals and healthcare systems undoubtedly use a clipping service — someone to monitor the media and send “clippings” when the organization appears in a paper or other media outlet. While important, hopefully this isn’t the only way healthcare marketers “listen” to the word on the street. What the media has to say is one thing. What patients, visitors, employees and partners have to say is another. Read More
A bold new advertising campaign from HealthPartners, a Twin Cities based healthcare system, is causing a buzz in this market. The campaign features a number of creative aspects, including upside-down billboards, videos posted on YouTube and a six-foot tall urine sample cup called “Petey P. Cup.” (see photo below). Read More
Of all media outlets, I would expect Fast Company to get it. But alas, their latest issue features a cover story about ad agency Crispin Porter + Bogusky and its new client, Microsoft, with the headline, “Can this dude make Microsoft cool?” (referring to agency head Alex Bogusky). The article focuses on how one of the hottest ad agencies around will strive to save Microsoft with a new ad campaign launching this summer. To that I say, the best of luck. The problem, of course, is that advertising doesn’t make the brand; it’s the other way around.
I’ve been a gamer for as long as I can remember. I clearly recall the night my father brought home Pong and hooked it up to a tiny black & white television set. At the time (circa 1980), we lived a tiny rented farmhouse with no cable and limited network reception. This device finally gave our TV a purpose. My brother and I sat in front of that thing for hours whacking a giant pixel back and forth — ahhhh, memories. Little did I know, this new medium would become a vehicle for exposing me to targeted messaging from companies I actually cared about. I certainly had no idea it would become a venue for receiving personal healthcare advice. Read More
How many times have you tweeted for your organization today? Once? Twice? Not at all? I’m going to go out on a limb and bet 99.9 percent of healthcare marketers have not tweeted for their organization… ever. Do you know what it means to tweet? No? Could I squeeze more questions in one paragraph? Maybe.
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